Der Kunde ist König - CDBaby Autoresponder

Vor einiger Zeit las ich Derek Sivers Buch "Anything You Want". Er gründete 1997 aus der "Not" heraus einen Online-Musik-Store, CD Baby, und verkaufte ihn 2008 für 22 Millionen Dollar.

Glen Allsopp hat in seinem Blogpost "Seth Godin on Steroids: Here’s My Evernote Password" die E-Mail zitiert, die Kunden nach einer Bestellung bei CD Baby erhielten (vielleicht auch noch erhalten).
“Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy. We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!”
Ein nachahmenswertes Beispiel für "Der Kunde ist König" – wie viel anders klingt das doch bei einschlägigen Versandhändlern.